In 1976 Ralston, the company that brought us Freakies cereal, came up with the odd named Grins & Smiles & Giggles & Laughs. Just like the Freakies there were characters with a backstory involved in selling this unique cereal. In the case of Grins & Smiles & Giggles & Laughs they came up with a large machine, or robot, that would make the cereal but only if you made it laugh. The machine’s name was Cecil and the crew charged with making it laugh to produce the cereal each had a name that made up the cereal.
Grins was the the boss and Giggles was his secretary. Smiles and Laughs were the other employees who tried to come up with ways of making Cecil laugh.
One of its tag lines was